Spectacularly bright, colourful pictures ; Groundbreaking backlight controls ; Powerful multi-channel sound

Blooming becomes more noticeable when viewing off axis ; No HDR10+ playback ; Only two fully features HDMI 2.1 ports

Sony’s unique new LED backlight engine helps its latest top TV range deliver the brightest, most colourful and essentially most all-round futuristic pictures I’ve ever seen

Super-clean picture ; Deep blacks, minimal blooming ; Excellent contrast ; Searing HDR highlights ; Excellent motion handling

Backlight fluctuations visible in dark rooms ; Very expensive

“The best combination of OLED and mini-LED TV picture quality we've seen yet.”

Subtle, nuanced, and colourful picture ; One of the better TV sound systems ; Improved set of gaming features ; Intuitive smart interface

Expensive ; Black levels lack a little detail ; Feet design is still a little awkward

An excellent 4K TV that’s a more complete version of its predecessor, the Sony A95L produces subtle, nuanced improvements over traditional OLEDs, and features one of the best built-in TV sound systems. It is pricier than the rest of the competition,...

Stunningly cinematic picture quality ; Attractive but also flexible design ; Warm, detailed and immersive sound

Relatively expensive ; No HDR10+ support ; Doesn’t use the latest QD OLED panel

The 55A95L may not be cheap, but its stellar picture and sound quality make it feel like it’s worth every penny.

High brightness ; Refined local dimming ; Anti-reflective screen

Pricey ; Only two HDMI 2.1 ports ; No HDR10+ support

The Sony Bravia 9 is a mini-LED TV that manages to outdo its high-end TV competition when it comes to overall brightness. Its excellent local dimming presents strong competition for OLED TVs, and an anti-reflective screen makes it a great option for...

Thrillingly bright and punchy ; Extremely impressive backlight technology ; Still looks cinematically authentic

65-inch model not coming to the UK ; Still only two HDMI 2.1 sockets ; Can’t quite match OLED for black purity and viewing angles

We will need to wait until we have put a full production model through our rigorous, comparative testing process before delivering a final verdict, but Sony’s super-bright Bravia 9 so far looks like a big step forward for backlit TVs. Will it be enough...

Super-bright yet even-handed picture quality is stunning ; Incredible sound offsets need for a soundbar ; Dolby Vision Gaming at 4K/120Hz, VRR, ALLM

Feet at outer edges makes for a foolish stand design ; Only two of four slots are HDMI 2.1 standard ; Google TV remains irksome

The Sony A95L delivers stunning quality straight out of the box, beating its key competitors when it comes to sheer picture clarity, overall brightness, and motion processing authenticity. Sure, you'll have to pay more cash to own one and need a...

Fantastic peak brightness. Excellent shadow detail and contrast. Deep, pure, and refined color reproduction. Striking clarity and realism. Naturalistic skin tones. Hearty and relatively stylish design. Great motion response. Top-tier sound quality....

Just two HDMI 2.1 inputs limits next-gen gaming. Very expensive.

Stunning brightness, contrast and colours ; But even-handed and authentic, too ; Crisp, direct and spacious sound

Still only two HDMI 2.1 sockets ; Some gaming features coming later ; No UK catch-up apps

With super-bright content, the A95L will knock your socks off; with everything else, it's merely superb – and it sounds great for a TV, too

Significantly brighter, but still authentic ; Somewhat improved gaming features ; Premium design and enhanced UI

Still only two HDMI 2.1 sockets

A second, more in-depth hands-on session suggests Sony's new QD-OLED is something special indeed