Preference Infinia 11.12 Ultra Light Pearl Blonde Hair Dye

I bought this a few days ago from my local store in Wetherby, and tried it out. I naturally have blonde hair but wanted to go blonder. I followed all instructions and IT TURNED MY HAIR BRIGHT ORANGE. It looks miles different from the packet and no...

Before using this I had put a natural ash blonde through my hair which went very grey toned. But this washed out very fast to a yellow dull blonde colour and I had quite dark/medium brown roots. Buying this I just thought it would lighten my already...